So you have a project in mind and you don’t exactly know how to go about getting it done in the best possible way? It’s actually easier than you think to take those first few steps to get the ball rolling on that great idea that has been rattling around in your brain.

Step One: The Big Idea.

This part is probably already done. You know what needs to be done and what you will do with it. The problem is now what. Chances are it just seems daunting. Answering a few simple questions will help you focus and guide you in the right direction.

Question 1

What is the mission statement for this project?

No matter what the project is it has to have a purpose. Write a short mission statement for your project that states very clearly what you are doing. Keep it short. Make it very clear. “I’ll know it when I see it.” just doesn’t cut it. Know what the exact goals of the project are. Write it down.

Set yourself up for success. A clear focused mission statement is the best way to start your project.

Question 2

When do I need to have this done by?

This seems like a simple one but probably one of the most important questions that you need to ask yourself. The right amount of time creates a better project in my opinion. If the deadline is too quick sometimes the quality of the work suffers. Of course we do our very best on every project no matter what the deadline, but there is no doubt that communication creates a better end result. Communication takes time.

On the other hand a deadline that is too long creates problems as well…actually probably more problems than a quick deadline. Long drawn out projects lose focus. Think about all the messages that your audience receives on a daily basis. A concise, focused message is key.

Give yourself enough time to develop good communication, but not too much that both parties could lose focus.

Question 3

What is my budget?

No designer in his or her right mind thinks they are going to get rich on one project. They know what goes into a project and what it is worth to them. You know what you can pay for the project. Now what? Get it out in the open right from the start. Don’t be afraid to say “I can pay this for this project. Is that a figure you can work with?” and say it right from the start. If the answer is yes then great you’re on your way. If the answer is no then very little time is lost on yours and the designers parts. Remember you get what you pay for though, so if more than one designer says no because of price your budget may not be realistic.

A realistic and fair budget is key to the success of a new project.

Check back tomorrow for part two: Making contact!

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